• In the fast-paced world of marketing and advertising, deadlines are a crucial aspect of ensuring that campaigns are executed in a timely manner. As a 3D visualisation specialist, I am often called upon to create visually stunning and engaging content for clients within tight deadlines. One such instance was when I was approached by a client to create a 3D visualisation for promoting their latest bagel brand at an upcoming experience, with only 24 hours left until TimeOut's print deadline. Despite the time constraint, I approached the project with a can-do attitude and an eagerness to create something truly remarkable. I began by brainstorming ideas for a pop-up activation that would capture the attention of passersby and generate buzz around the brand. After several iterations, I settled on a concept that involved a giant bagel-shaped structure that would be filled with samples of the new bagel range. Next, I set about creating the 3D model of the bagel structure, taking care to ensure that it was both visually appealing and structurally sound. Using a combination of software tools and my own creative skills, I was able to bring the concept to life in stunning detail. I added lighting effects and textures to the model, giving it a realistic and tactile feel that would appeal to potential customers. Once the 3D model was complete, I worked on integrating it into a larger visualisation that would showcase the pop-up activation in its intended environment. I created a digital environment that included a busy street scene, complete with crowds of people and other street vendors. I positioned the bagel structure in a prominent location within the scene, ensuring that it would be visible from all angles. With the 3D visualisation complete, I presented it to the client, who was thrilled with the final product. They were impressed with how quickly I was able to create such a detailed and engaging piece of content, and were confident that it would generate the desired buzz around their new bagel range. In conclusion, creating a 3D visualisation for a tight deadline can be a daunting task, but it is one that I relish as a 3D visualisation specialist. With my expertise and creative skills, I am able to bring concepts to life in stunning detail, while meeting even the tightest of deadlines. This project was no exception, and I am proud to have been a part of the team that helped to launch Warburtons' latest bagel brand with a bang.
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About This Project

Warburtons

Date

April 6, 2023

Category
Experiences
Tags
concept design, EVENT DESIGN, visualisation