Vodafone recognized the need for traditional retail to evolve and approached my client to design a mobile roadshow that could engage with consumers directly in city centres across the UK. As an expert in 3D design and experience design, we developed three visually striking and inviting options at different price points. Our consumer activation design was specifically tailored to each town centre’s unique footprint, making it a versatile retail design solution.
The team faced the challenge of creating an engaging and cost-effective roadshow that could capture the attention of consumers on a limited budget. Our solution was to focus on the visualisation and adaptability of the roadshow to ensure it was both impactful and inviting. Our approach to experience design allowed us to target specific demographics in each location, ensuring maximum engagement and ROI for Vodafone.
My 3D design and visualisation expertise enabled us to create an innovative and adaptable roadshow that could be easily transported, set up and dismantled in different locations. The roadshow’s layout was designed to be flexible, allowing us to adapt to the unique footprint of each town centre. The result was a consumer activation design that was both visually striking and adaptable to fit within Vodafone’s budget.
In conclusion, my experience in 3D design, visualisation and experience design allowed us to create a retail design solution that was both impactful and cost-effective. My focus on consumer activation design and adaptability ensured maximum engagement and ROI for Vodafone. The success of the roadshow was a testament to the effectiveness of my approach and the hard work of our team.
April 6, 2023