Collaborating with a legendary TV set designer on a TV Studio design project was one of the highlights of my career. As a designer, my task was to translate her sketches into a physical broadcast environment, designing and creating three sets that consisted of an informal chat-show style setup, a technical in-depth studio, and a newsroom-style set, all within the confines of the ITN studio venue.
To achieve our goal of developing a modern and stylish TV set design that honored the Google brand, we took a comprehensive approach to the project. We studied the existing ITN studio space and analyzed the Google brand’s guidelines, ensuring that we fully understood their brand aesthetic and how we could effectively incorporate it into our design. We also used 3D design and 3D visualisation techniques to create realistic representations of our designs and ensure that we were meeting our clients’ expectations.
Working closely with the TV set designer, we designed the sets with the utmost attention to detail, carefully considering every aspect, including the color scheme, lighting, and furniture. Throughout the project, we remained focused on our goal, constantly seeking feedback and refining our designs to ensure they met the highest standards.
The result was a modern and stylish TV Studio design that perfectly reflected the Google brand while seamlessly integrating into the ITN studio venue. It was an exceptional project that highlighted the power of collaboration between experts in TV set design and 3D design, resulting in an exceptional broadcast environment that captured the essence of the Google brand.
In conclusion, TV Studio design projects require a comprehensive approach that incorporates 3D design and visualisation techniques to ensure that the final product meets clients’ expectations. Collaborating with experts in TV set design is essential to create a modern and stylish broadcast environment that honors the brand’s aesthetic. By using 3D design and visualisation, designers can create realistic representations of their designs and refine them until they meet the highest standards.
April 6, 2023