As a 3D designer, I had the honor of collaborating with Turquoise Brand Ltd to rebrand the UEFA Europa League and UEFA Europa Conference League. My expertise in 3D design was critical in translating the client’s brand into various physical environments, including TV studios, TV set designs, stadiums, and fan activations.
The project was particularly exciting for me because I am a huge football fan and have attended two Champions League Finals in the past. Being part of such a prestigious project was a dream come true.
Together with the client, we developed a brand toolkit that included conceptual dynamic logo animations, broadcast graphics, and stadium visuals. These elements created a cohesive visual language that communicated the brand’s core values across different physical environments.
As the only 3D designer on the project, I was responsible for creating 3D visualisations of the conceptual designs. This allowed the client to visualize and understand how the brand could be applied in different physical spaces, and helped us fine-tune the brand toolkit to meet their expectations.
One of the most exciting parts of the project was conceptualizing how the brand could be translated into TV studio designs and TV set designs. We worked closely with the client to create immersive and engaging experiences for fans, such as unique stadium entrances featuring large-scale brand messaging and interactive installations, and a range of fan activations, including interactive photo booths, augmented reality experiences, and giveaways.
The UEFA Europa League and UEFA Europa Conference League rebrand was successfully launched and implemented across various physical environments, creating a memorable experience for fans. As the only 3D designer on the project, I am proud of my contribution to this project and look forward to future opportunities to create innovative brand experiences.
April 6, 2023