I have collaborated with numerous globally renowned brands, such as Japan Tobacco Industries, Pernod Ricard, Davidoff, Calvin Klein, Mondelez, Bacardi, Diageo, Nestle, and Chivas Regal, among others, to create 3D designs and visualisations for a range of mediums, including print and digital advertising, packaging, and retail design. Throughout my career, I have designed point of sale display units for airports and duty-free stores worldwide, which has been an enjoyable and challenging experience.
Designing point of sale display units for airport retail requires meticulous attention to detail, as the displays must withstand the constant wear and tear of frequent use and the movement of people and luggage. It was a challenging yet highly rewarding experience to ensure that the display units were both aesthetically pleasing and functionally optimized for a busy airport environment. This involved creating designs that were not only visually appealing but also effectively conveyed the brand’s message and identity to the consumer in a memorable and impactful way.
Crafting designs for airport retail involved capturing the essence of a brand and translating it into a visually appealing display. Understanding the target audience and their preferences, as well as the brand’s identity and values, were essential aspects of airport retail design. The ultimate goal was to create a design that would be both visually appealing and functionally optimized for the retail environment, effectively conveying the brand’s message to the consumer.
Collaborating with global brands on these challenging and exciting projects has enabled me to hone my skills and expertise in 3D design and visualisation. Moreover, it has given me the opportunity to work with talented professionals from various industries and cultures, providing me with a unique perspective on design and its impact on the global market.
In conclusion, my experience in creating 3D designs and visualisations for various global brands, including point of sale design, retail design, duty-free design, and shop design, has equipped me with the skills and knowledge needed to create visually stunning and effective designs that appeal to a diverse range of audiences. I am passionate about my work and continuously seek out new and exciting opportunities to collaborate with brands and push the boundaries of 3D design.
May 01, 2016