As a 3D design expert, I had the pleasure of collaborating with DesignStudio Group on the rebranding of the UEFA Champions League. By leveraging my skills, we brought the brand to life in physical environments such as TV studios, stadiums, and fan zones. To ensure the brand’s success in various scenarios and contexts, we created a brand toolkit that offers detailed guidelines.
One of the most notable highlights of the project was the stadium branding. We utilized 3D design and visualization to experiment with various elements such as lighting, signage, and audio-visuals, with the goal of creating an immersive brand experience for fans that would reflect the grandeur of the UEFA Champions League.
As a passionate football fan, I am honoured to have contributed to the rebranding of the UEFA Champions League. The brand’s global recognition made it crucial for us to ensure that the new identity remained relevant across cultures and languages. This is where the comprehensive brand toolkit that caters to diverse audiences with varying needs came in handy.
Working with DesignStudio Group was an incredible experience, and I am confident that our efforts have made the brand even more iconic and recognizable worldwide. Seeing the brand come to life in the physical spaces we conceptualized and designed will be an exciting experience. I am looking forward to the future and the positive impact our work will have on the global football community.
In summary, our team utilized 3D design and visualization to create an immersive brand experience for fans. We conceptualized and designed different physical spaces to showcase the brand, including TV studios, stadiums, and fan zones. The brand toolkit we created offers comprehensive guidelines on various applications of the brand in different contexts and scenarios. As an expert in 3D design, I am proud to have contributed to the rebranding of the UEFA Champions League, and I am excited about the brand’s future.
April 6, 2023