67 Pall Mall

I designed the London and Napa Valley studios for the 67 Pall Mall Group, a collection of Members’ Clubs devoted to fine wine. As a 3D designer with expertise in TV set design and TV studio design, I created stunning spaces that aligned with the Club’s brand identity and vision.

 

In 2015, the Club opened its founding location in London, with the goal of making fine wine accessible to members worldwide. Since then, it has expanded to several locations across the globe and launched a live streaming show that showcases fine wine from around the world. My role was to create the London and Napa Valley studios that would serve as the backdrop for this show.

 

I drew inspiration from the rich history and iconic architecture of London to create a design that incorporated classic elements such as high ceilings, large windows, and ornate mouldings. For the Napa Valley studio, I was inspired by the region’s natural beauty and outdoor lifestyle, with expansive windows that offer stunning views of the surrounding vineyards. I incorporated a muted colour palette that included natural materials like wood and stone, to create a cosy yet sophisticated atmosphere in both studios.

 

Designing a space that could accommodate the needs of a live streaming show while also serving as a functional workspace was a significant challenge. I had to create a flexible design that could accommodate different camera angles and lighting setups, while also providing comfortable seating for guests and staff. To achieve this, I incorporated modular furniture and flexible lighting systems that could be easily adjusted to meet the needs of each production.

 

In conclusion, my work on the London and Napa Valley studios for the 67 Pall Mall Group allowed me to showcase my skills in 3D design, TV set design, and TV studio design. By incorporating my experience in 3D visualization, I was able to create stunning spaces that aligned with the Club’s brand identity and vision. The resulting studios are both beautiful and functional, and I am proud to have played a significant role in bringing the Club’s vision to life.